Stealth Marketing and the Co-Production of Media Content: Implications for Theorizing on and Regulation of PR-activities

Roy Langer (Oplægsholder)

    Aktivitet: Tale eller præsentationForedrag og mundtlige bidrag

    Periode2004
    BegivenhedstitelThe 6th Annual EUPRERA Congress in collaboration with the DGPuK : Public Relations and the Public Sphere: (New) Theoretical Approaches and Empirical Studies
    BegivenhedstypeKonference
    PlaceringLeipzig, Tyskland