Selling the Serious Stuff: What nudging can teach the world of marketing

Hansen, P. G. (Foredragsholder)

    Aktivitet: Tale eller præsentationForedrag og mundtlige bidrag

    Beskrivelse

    Outreach lecture at AAI Community Day at Dare2 mansion in Copenhagen, about how insights from behavioral economics can help sell the serious message and products that really benefit the health, wealth and happiness of citizens.
    Periode8 feb. 2013
    Sted for afholdelseUnknown external organisation

    Keywords

    • nudge
    • marketing
    • behavioral economics
    • Public Health Communication
    • sustainability