Selling the Serious Stuff: What nudging can teach the world of marketing

    Aktivitet: Tale eller præsentationForedrag og mundtlige bidrag


    Outreach lecture at AAI Community Day at Dare2 mansion in Copenhagen, about how insights from behavioral economics can help sell the serious message and products that really benefit the health, wealth and happiness of citizens.
    Periode8 feb. 2013
    Sted for afholdelseUkendt ekstern organisation, Danmark


    • nudge
    • marketing
    • behavioral economics
    • Public Health Communication
    • sustainability