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Beskrivelse
Based on an explorative study of the Danish Public Diplomacy activities in Pakistan this paper brings to attention a number of issues related to cross cultural trust building. The empirical data includes information from the communication consultant at the Danish Embassy in Islamabad, and other public documents from the Danish Foreign Ministry. The conclusion is a list of research problems that needs to be investigated in the future, because there are still too many unknown factors that are of relevance for international trust building.