Organizing and participating in BBM for PhDs: February 2011 Tuesday 8th : Limits to the diffusion of innovation Paper by Mc Vaughn and Schiavone (201): Limits to the diffusion of innovation Monday 21st : Service oriented architecture - technology model Paper by Ordanini and Pasini (2008), European Management Journal: Service co-production and value co-creation: The case for a service-oriented architecture
March 2011 Monday 7th : Managing for stakeholders, stakeholder utility functions, and competitive advantage - JEFFREY S. HARRISON, DOUGLAS A. BOSSE, and ROBERT A. PHILLIPS; Robins School of Business, University of Richmond, Richmond, Virginia, U.S.A.
April 2011 Monday 11th : 'Design thinking – a new mental model of value innovation' Friday 29th : 'Mobile word-of-mouth – A grounded theory of mobile viral marketing'