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What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters? / Jensen, Henrik; Sund, Kristian J.

2017. Abstract from European Media Management Association Conference, Ghent, Belgien.

Publikation: Forskning - peer reviewKonferenceabstrakt til konference

Harvard

APA

Jensen, H., & Sund, K. J. (2017). What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?. Abstract from European Media Management Association Conference, Ghent, Belgien.

CBE

Jensen H, Sund KJ. 2017. What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?. Abstract from European Media Management Association Conference, Ghent, Belgien.

MLA

Vancouver

Jensen H, Sund KJ. What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?. 2017. Abstract from European Media Management Association Conference, Ghent, Belgien.

Author

Jensen, Henrik; Sund, Kristian J. / What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

2017. Abstract from European Media Management Association Conference, Ghent, Belgien.

Publikation: Forskning - peer reviewKonferenceabstrakt til konference

Bibtex

@misc{9d62d99e7ccf4d4193b419cf99fdea11,
title = "What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?",
author = "Henrik Jensen and Sund, {Kristian J.}",
year = "2017",

}

RIS

TY - ABST

T1 - What are the Implications of Programmatic Advertising on the Business Model of TV Broadcasters?

AU - Jensen,Henrik

AU - Sund,Kristian J.

PY - 2017

Y1 - 2017

M3 - Conference abstract for conference

ER -