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The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. / Jensen, Henrik; Sund, Kristian J.

Competitiveness in Emerging Markets. red. / Datis Khajeheian; Mike Friedrichsen; Wilfried Mödinger. Berlin : Springer, 2018.

Publikation: Forskning - peer reviewBidrag til bog/antologi

Harvard

Jensen, H & Sund, KJ 2018, The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. i D Khajeheian, M Friedrichsen & W Mödinger (red), Competitiveness in Emerging Markets. Springer, Berlin.

APA

Jensen, H., & Sund, K. J. (2018). The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. I D. Khajeheian, M. Friedrichsen, & W. Mödinger (red.), Competitiveness in Emerging Markets Berlin: Springer.

CBE

Jensen H, Sund KJ. 2018. The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. Khajeheian D, Friedrichsen M, Mödinger W, red. I Competitiveness in Emerging Markets. Berlin: Springer.

MLA

Jensen, Henrik og Kristian J. Sund "The Implications of Programmatic Advertising on the Business Model of TV Broadcasters"., Khajeheian, Datis Friedrichsen, Mike Mödinger, Wilfried (redaktører). Competitiveness in Emerging Markets. Berlin: Springer. 2018.

Vancouver

Jensen H, Sund KJ. The Implications of Programmatic Advertising on the Business Model of TV Broadcasters. I Khajeheian D, Friedrichsen M, Mödinger W, red., Competitiveness in Emerging Markets. Berlin: Springer. 2018.

Author

Jensen, Henrik; Sund, Kristian J. / The Implications of Programmatic Advertising on the Business Model of TV Broadcasters.

Competitiveness in Emerging Markets. red. / Datis Khajeheian; Mike Friedrichsen; Wilfried Mödinger. Berlin : Springer, 2018.

Publikation: Forskning - peer reviewBidrag til bog/antologi

Bibtex

@inbook{6ed965487fb640a08ba413fd1af038d1,
title = "The Implications of Programmatic Advertising on the Business Model of TV Broadcasters",
author = "Henrik Jensen and Sund, {Kristian J.}",
year = "2018",
isbn = "978-3319717210",
editor = "Datis Khajeheian and Mike Friedrichsen and Wilfried Mödinger",
booktitle = "Competitiveness in Emerging Markets",
publisher = "Springer",

}

RIS

TY - CHAP

T1 - The Implications of Programmatic Advertising on the Business Model of TV Broadcasters

AU - Jensen,Henrik

AU - Sund,Kristian J.

PY - 2018

Y1 - 2018

M3 - Book chapter

SN - 978-3319717210

BT - Competitiveness in Emerging Markets

PB - Springer

ER -